Mon May 2023

Ally Invest

Ally Invest is an online brokerage firm that offers a variety of investment options for its customers. The company was founded in 2005 and is headquartered in Charlotte, North Carolina. Ally Invest provides a comprehensive trading platform for investors to buy and sell stocks, bonds, mutual funds, options, and other securities. With a user-friendly interface and a range of tools and resources, Ally Invest is a popular choice for both new and experienced investors.

Investment Options

One of the biggest advantages of Ally Invest is the wide range of investment options that it offers. Customers can trade stocks, exchange-traded funds (ETFs), bonds, mutual funds, options, and more. The company also provides access to forex trading, which is a market that many other brokers don't offer.

Customers can trade stocks on major exchanges like the NYSE, NASDAQ, and AMEX. Ally Invest offers competitive pricing for stock trades, with rates as low as $0.00 per trade for self-directed trades. For those who prefer professional guidance, the company offers managed portfolios that provide access to a team of investment professionals who manage the portfolio for the customer.

Ally Invest also offers a wide range of mutual funds, including over 12,000 funds from more than 700 fund families. Customers can choose from no-load, no-transaction-fee funds or load funds, which have sales charges that vary by fund family. With so many options available, customers can find a fund that fits their investment goals and risk tolerance.

Trading Platform

Ally Invest's trading platform is easy to use and provides a range of tools and resources to help investors make informed decisions. The platform is web-based, so there's no need to download any software, and it can be accessed from any computer or mobile device.

The trading platform offers real-time streaming quotes, customizable charts, and technical analysis tools. Customers can also set up watchlists to track their favorite stocks, and they can receive alerts when certain conditions are met. The platform also provides access to news and research from a variety of sources, including Reuters and Morningstar.

For those who prefer to trade on the go, Ally Invest offers a mobile app that provides access to all the features of the web-based platform. The app is available for both iOS and Android devices, and it allows customers to trade stocks, view their account balances and positions, and access research and news on the go.


Ally Invest offers competitive pricing for its investment options. Self-directed trades for stocks and ETFs are priced at $0.00 per trade, and options trades are priced at $0.50 per contract. For those who prefer professional guidance, Ally Invest's managed portfolio service charges a fee of 0.30% per year, which is lower than the industry average.

The company also offers a range of promotional offers for new customers, including commission-free trades and cash bonuses for opening a new account. These offers can help customers save money and get started with investing more quickly.


Security is a top priority for Ally Invest, and the company uses a range of measures to protect its customers' information and assets. Ally Invest is a member of the Securities Investor Protection Corporation (SIPC), which provides insurance coverage of up to $500,000 per account in the event of a broker-dealer failure.

In addition to SIPC coverage, Ally Invest also has a range of security features to protect its customers' accounts. The company uses 128-bit SSL encryption to secure all transactions, and it provides two-factor authentication to help prevent unauthorized access to accounts.

Customer Support

Ally Invest provides customer support via phone, email, and live chat. The company's customer service representatives are available 24/7 to assist customers with any questions or issues they may have. In addition to traditional customer support

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