American Family Insurance is a mutual insurance company that offers a range of insurance products and services, including auto, home, life, business, and farm and ranch insurance. It was founded in 1927 by Herman Wittwer, a Wisconsin insurance salesman, and initially provided auto insurance to farmers in Wisconsin. Today, the company is headquartered in Madison, Wisconsin, and operates in 19 states across the United States.

American Family Insurance prides itself on its commitment to customer satisfaction, and offers a range of tools and resources to help customers manage their insurance policies and claims. These include an online customer portal, mobile app, and 24/7 customer service support.

In addition to its insurance products, American Family Insurance is also involved in a range of community initiatives and philanthropic efforts, including the American Family Children's Hospital in Madison, Wisconsin, and the American Family Insurance Championship, a PGA TOUR Champions golf tournament that raises funds for charity.