A Brand Manager is responsible for developing and executing the brand strategy of a company or organization. They work to create a strong brand identity that resonates with the target audience and communicates the company's values and unique selling proposition.

Typical job duties for a Brand Manager may include:

1. Developing and executing the brand strategy: The Brand Manager creates and executes a comprehensive brand strategy that aligns with the overall business goals and objectives. This may involve conducting market research to identify target audiences and develop messaging that resonates with them.

2. Developing and maintaining the brand identity: The Brand Manager creates and maintains the brand identity, including the brand's visual identity, tone of voice, and messaging. They ensure that all brand touchpoints, including advertising, packaging, and social media, are consistent with the brand identity.

3. Creating and executing marketing campaigns: The Brand Manager creates and executes marketing campaigns that promote the brand and its products or services. This may involve developing creative concepts, selecting media channels, and collaborating with cross-functional teams such as creative, media, and digital.

4. Conducting market research: The Brand Manager conducts market research to understand the target audience and their needs and preferences. They use this information to develop effective brand and marketing strategies and to stay up-to-date on industry trends and competitive landscape.

5. Collaborating with cross-functional teams: The Brand Manager works closely with cross-functional teams such as marketing, product, and sales to ensure that brand strategy aligns with overall business goals and objectives.

6. Managing the brand budget: The Brand Manager manages the brand budget, including allocating resources for marketing campaigns and tracking expenses to ensure that they are within budget.

7. Tracking and analyzing brand metrics: The Brand Manager tracks and analyzes brand metrics such as brand awareness, brand perception, and brand loyalty to evaluate the success of brand initiatives and identify areas for improvement.

To be successful as a Brand Manager, one should have excellent communication and interpersonal skills, a strategic mindset, strong analytical abilities, and a deep understanding of brand identity and marketing principles. A degree in Marketing, Business, or a related field is usually required, along with relevant work experience in brand management or marketing.