Colonial Penn Life Insurance is a life insurance company that was founded in 1968 and is based in Philadelphia, Pennsylvania. The company specializes in offering life insurance policies to seniors and those who are over 50 years of age.

Colonial Penn Life Insurance offers a range of life insurance products, including term life insurance, permanent life insurance, and guaranteed acceptance life insurance. Term life insurance provides coverage for a specified period of time, while permanent life insurance provides coverage for the policyholder's entire life. Guaranteed acceptance life insurance does not require a medical exam or health questionnaire, making it an attractive option for those who have pre-existing health conditions.

Colonial Penn Life Insurance is known for its television advertising campaigns featuring spokesperson Alex Trebek, the late host of the television game show Jeopardy!. The company is owned by CNO Financial Group, Inc., a financial services holding company that also operates other insurance companies such as Bankers Life and Washington National Insurance Company.