Digital marketing refers to the use of digital channels, such as social media, search engines, email, mobile devices, and websites, to promote products, services, or brands. It encompasses a wide range of tactics, including search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, email marketing, and more.

Digital marketing is becoming increasingly important as more and more people rely on digital channels to discover and engage with brands. It allows businesses to reach a wider audience and target specific demographics with more personalized messaging. Additionally, digital marketing provides businesses with valuable data and insights into their audience's behavior and preferences, which can be used to inform marketing strategies and optimize campaigns.

Overall, digital marketing is a critical component of modern marketing strategies, and businesses that neglect it risk falling behind their competitors.