Mon Apr 2023

Director of Storytelling Job Description

The role of a Director of Storytelling is to oversee and develop the storytelling strategy for a company or organization. This includes identifying key narratives, themes, and messaging that align with the company's overall mission and goals, and developing engaging content across various mediums to communicate these stories to internal and external stakeholders.

The key responsibilities of a Director of Storytelling may include:

  1. Developing a comprehensive storytelling strategy that aligns with the company's overall goals and objectives.

  2. Leading the development of engaging and compelling stories that capture the attention of the target audience.

  3. Collaborating with other departments, including marketing, public relations, and creative, to develop integrated storytelling campaigns that resonate with audiences.

  4. Developing and managing editorial calendars to ensure a consistent flow of compelling content.

  5. Identifying and nurturing relationships with internal and external storytellers, including employees, customers, partners, and influencers.

  6. Leading and mentoring a team of writers, editors, and content creators to produce high-quality content that meets the company's storytelling standards.

  7. Conducting market research and audience analysis to identify key insights and trends that can inform the company's storytelling strategy.

  8. Managing budgets and resources to ensure the successful execution of storytelling campaigns.

  9. Measuring and analyzing the performance of storytelling campaigns, using data to optimize content and drive business outcomes.

  10. Staying up-to-date with the latest trends and best practices in storytelling, and continually refining the company's storytelling strategy accordingly.

To succeed in this role, a Director of Storytelling must have a strong understanding of storytelling principles, as well as excellent communication and leadership skills. They must be able to work collaboratively with other departments and manage multiple projects simultaneously while meeting tight deadlines. Additionally, they should be comfortable using various storytelling tools and platforms, including social media, video, and podcasting, to reach and engage audiences.

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