Mon Apr 2023

eCommerce Marketing Specialist Job Description

Job Title: eCommerce Marketing Specialist

Job Type: Full-time

Job Location: [Insert location]

Job Summary:

As an eCommerce Marketing Specialist, you will be responsible for developing and executing digital marketing strategies to drive traffic, engagement, and revenue for our online store. You will collaborate with cross-functional teams to optimize the user experience, increase conversion rates, and maximize customer retention.

Key Responsibilities:

• Develop and implement digital marketing campaigns that align with business objectives and drive sales growth.

• Analyze market trends, customer behavior, and competitor activity to identify opportunities for improvement.

• Create compelling and engaging content for our website, social media channels, and email marketing campaigns.

• Manage and optimize pay-per-click (PPC) advertising campaigns, including Google AdWords, Facebook Ads, and other paid media channels.

• Utilize search engine optimization (SEO) best practices to improve website visibility and drive organic traffic.

• Monitor and analyze website metrics, such as conversion rates, bounce rates, and customer lifetime value, to identify areas for improvement.

• Collaborate with the eCommerce team to optimize the user experience and increase conversion rates.

• Work closely with the customer service team to develop effective customer retention strategies.

• Stay up-to-date with the latest trends and best practices in eCommerce marketing, and apply them to our business.


• Bachelor's degree in Marketing, Business, or a related field.

• 3+ years of experience in eCommerce marketing.

• Strong understanding of digital marketing channels, including PPC advertising, SEO, email marketing, and social media.

• Experience managing digital marketing campaigns from ideation to execution and analysis.

• Knowledge of Google Analytics, Google AdWords, Facebook Ads Manager, and other marketing tools.

• Excellent communication and collaboration skills.

• Strong analytical and problem-solving skills.

• Ability to thrive in a fast-paced, deadline-driven environment.

• Passion for eCommerce and staying up-to-date with the latest trends and technologies.

If you meet the qualifications and are excited about the opportunity to work in a dynamic, fast-paced environment, we encourage you to apply for this position.

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