A Financial Planner is responsible for helping individuals and families achieve their financial goals by developing and implementing customized financial plans. They work closely with clients to understand their financial needs and goals, and provide advice and guidance on a range of financial topics, such as investments, retirement planning, and risk management.

Key responsibilities of a Financial Planner include:

1. Conducting financial assessments: Financial Planners assess their clients' financial situations by reviewing their income, assets, debts, and expenses. They use this information to develop a customized financial plan that meets the client's needs and goals.

2. Developing financial plans: Financial Planners develop comprehensive financial plans for their clients, which may include investment strategies, retirement planning, tax planning, and risk management. They work closely with clients to ensure that the plan is tailored to their individual needs and goals.

3. Providing financial advice and guidance: Financial Planners provide expert advice and guidance to clients on a range of financial topics, such as investing, retirement planning, and estate planning. They help clients make informed decisions about their finances and provide ongoing support and advice as needed.

4. Monitoring and adjusting financial plans: Financial Planners monitor their clients' financial plans on an ongoing basis, making adjustments as needed to ensure that the plan remains on track to meet the client's goals. They stay up-to-date on market trends and economic conditions, and make recommendations to clients based on this information.

5. Building relationships with clients: Financial Planners build strong relationships with their clients, providing personalized service and building trust over time. They maintain regular contact with clients and provide ongoing support and advice as needed.

6. Staying up-to-date on financial regulations and industry trends: Financial Planners stay up-to-date on financial regulations and industry trends, ensuring that they are providing the most current and accurate advice to their clients.

Overall, a Financial Planner plays a critical role in helping individuals and families achieve their financial goals. They provide expert advice and guidance on a range of financial topics, and work closely with clients to develop and implement customized financial plans.