Misfits Market is an American-based online grocery store that specializes in selling "ugly" or "misfit" produce and other grocery items. These are products that are perfectly edible and nutritious but may be slightly imperfect in appearance or shape, making them unsuitable for traditional grocery store shelves.
Misfits Market aims to reduce food waste by partnering with farmers and food suppliers to purchase these "ugly" or "misfit" products at a lower cost and then sell them at a discounted price to customers who are looking for an affordable and sustainable option for grocery shopping.
Customers can choose from a variety of different subscription plans, which include different box sizes and frequencies of delivery, and they can customize their orders based on their preferences and dietary restrictions. Misfits Market also offers a selection of grocery items such as pantry staples, snacks, and household essentials.
Overall, Misfits Market provides a convenient and affordable option for customers to purchase healthy and sustainable food while also reducing food waste and supporting farmers and food suppliers.