Wed Apr 2023

Sales Representative Job Description

A Sales Representative is responsible for identifying potential customers, establishing relationships with them, and selling products or services to meet their needs. They must be knowledgeable about the products or services they are selling, be able to build rapport with customers, and have strong communication and negotiation skills.

The following is a general job description for a Sales Representative:


  • Identify and develop new business opportunities by proactively reaching out to potential customers and qualifying leads
  • Conduct sales calls and meetings with potential customers to discuss their needs and recommend appropriate products or services
  • Develop and maintain relationships with existing customers, providing ongoing support and ensuring customer satisfaction
  • Maintain accurate and up-to-date records of customer interactions and sales activities in a CRM system or other sales software
  • Collaborate with internal teams, including marketing and product development, to ensure that customer needs are being met and to identify opportunities for growth
  • Negotiate pricing and contracts with customers to close sales
  • Meet or exceed sales targets and performance metrics, including revenue, profit, and customer satisfaction goals
  • Stay current with industry trends, competition, and market conditions to identify new opportunities for growth
  • Attend trade shows, conferences, and other industry events to network with potential customers and stay current with industry developments
  • Provide feedback to the company on customer needs, product performance, and competitive trends to inform future product development and sales strategies


  • Bachelor's degree in business, marketing, or a related field preferred
  • 2+ years of sales experience in a related industry
  • Excellent communication and interpersonal skills, with the ability to build rapport with customers
  • Strong negotiation skills and the ability to close sales
  • Ability to work independently and manage a sales pipeline
  • Proficiency with CRM software or other sales tools
  • Strong organizational and time management skills
  • Ability to work a flexible schedule, including travel and occasional evening or weekend work
  • Valid driver's license and reliable transportation

Note that the specific job requirements and responsibilities may vary depending on the organization and industry.

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