An SEO Manager is responsible for developing and executing the search engine optimization strategy of a company or organization. They work to increase organic traffic to the company's website by optimizing content and technical aspects of the site to improve its ranking in search engine results pages (SERPs).

Typical job duties for an SEO Manager may include:

1. Developing and executing the SEO strategy: The SEO Manager creates and executes a comprehensive SEO strategy that aligns with the overall business goals and objectives. This may involve conducting keyword research to identify relevant and high-traffic search terms and developing on-page and off-page optimization tactics to improve website ranking.

2. Conducting website audits: The SEO Manager conducts website audits to identify technical and content-related issues that may affect website ranking. They use this information to make recommendations for improving website structure, content, and user experience.

3. Optimizing website content: The SEO Manager optimizes website content, including copy, images, and videos, to improve keyword relevance and user engagement. They may also develop and implement a content strategy that aligns with the SEO strategy.

4. Building backlinks: The SEO Manager builds high-quality backlinks to the company's website to improve its authority and ranking in SERPs. This may involve developing and executing a link-building strategy that includes guest posting, outreach, and other tactics.

5. Conducting competitive analysis: The SEO Manager conducts competitive analysis to identify competitors' SEO strategies and tactics and use this information to inform the company's SEO strategy.

6. Collaborating with cross-functional teams: The SEO Manager works closely with cross-functional teams such as content, web development, and marketing to ensure that SEO efforts align with overall business goals and objectives.

7. Tracking and analyzing SEO metrics: The SEO Manager tracks and analyzes SEO metrics such as organic traffic, keyword ranking, and backlink profile to evaluate the success of SEO initiatives and identify areas for improvement.

To be successful as an SEO Manager, one should have excellent communication and interpersonal skills, a strong understanding of SEO best practices and technical aspects of website optimization, and analytical and problem-solving abilities. A degree in Marketing, Business, or a related field is usually required, along with relevant work experience in SEO or digital marketing.